Project Scope

I designed and developed Nezakey.com, a modern and fully responsive WordPress betting aggregator website that provides users with curated information about betting platforms, reviews, promotions, and guides. The goal was to create a clean, fast-loading, and highly optimized platform that enhances user trust and boosts affiliate conversions.

Using Elementor Pro, Advanced Custom Fields (ACF), Custom Post Type UI (CPT UI), and Yoast SEO, I built a scalable site where admins can easily manage bookmaker listings, bonus offers, guides, and comparison features—all while targeting high-converting keywords for organic growth.

Project Goals

Aggregator Functionality:
Build a streamlined system to list and categorize betting platforms with comparison features and filtering.

Affiliate Optimization:
Integrate clear CTAs and conversion paths for affiliate links, bonus codes, and promotional banners.

Content Scalability:
Enable easy management of reviews, blog content, FAQs, and platform features using custom fields and post types.

SEO Visibility:
Use structured content and Yoast SEO to rank for competitive keywords in the betting niche.

User Experience:
Deliver a clean, professional, and responsive interface that builds credibility and encourages engagement.

Project Approach

Strategy & Planning

After initial consultations, we identified key content types:

• Home

• Bookmaker Listings (custom post type)

• Bonus Offers

• Blog / Betting Guides

• FAQs

• Contact

User journeys were mapped for two primary audiences: bettors seeking new platforms and readers looking for betting advice.

Design & Development

Hosting & Domain Configuration

Deployed the website on a fast hosting platform with a valid SSL certificate to ensure user data security and fast load times.

Theme Selection & Elementor Pro Customization

Chose a lightweight, dark-themed template optimized for conversions. I customized it using Elementor Pro to reflect the brand’s sleek and modern identity.

Homepage Features

• Hero Section: Engaging headline, CTA button (“Compare Bookmakers”), and a visual showing betting categories.

• Top-Rated Platforms: Dynamically displayed betting sites using CPT UI and ACF.

• Bonus Highlights: Pulled featured bonuses with icons and quick comparison buttons.

• Trust Builders: Included review snippets, site badges, and clear “How It Works” steps.

Bookmaker Listing System

I created a Custom Post Type called “Bookmakers” using CPT UI, then extended it with ACF to add structured fields like:

• Rating

• Bonus Offer

• Affiliate Link

• Supported Sports/Casino

• Payment Methods

• Review Summary

Each platform page features:

• Pros & Cons

• Bonus details

• Comparison tags

• Clear CTAs like “Claim Bonus” or “Visit Site”

Bonus Offers & Guides

• Built a dynamic “Bonus Offers” archive with filterable options by bookmaker or bonus type.

• Integrated a “Guides” blog to publish tips on safe betting, strategy, and platform selection.

Conversion Features

• Sticky CTA Bars: Always-visible buttons on mobile and desktop to improve affiliate link clicks.

• Exit-Intent Popups: Custom offers when a user attempts to leave the page.

• Comparison Tables: Designed with Elementor and ACF to highlight differences between platforms.

SEO & Performance

• Implemented Yoast SEO for optimized titles, meta descriptions, and schema markup for reviews and FAQs.

• Used custom taxonomies to organize bookmakers by region, sport, or feature.

• Compressed images and lazy-loaded content to maintain fast page speed.

• Integrated internal linking for improved crawlability and session duration.

Testing & Deployment

• Responsive testing across all screen sizes and devices.

• QA for link tracking, affiliate links, and form submissions.

• Google Search Console integration and sitemap submission post-launch.

Challenges and Solutions

Challenge: Structuring dynamic and affiliate-optimized bookmaker listings.
Solution: Used CPT UI + ACF to create a scalable and easy-to-update system with all relevant info, ratings, and links.

Challenge: Competing in a highly saturated SEO space.
Solution: Focused on long-tail keywords, detailed content, and structured data markup to gain better visibility.

Challenge: Ensuring speed despite data-heavy content.
Solution: Leveraged caching, image optimization, and lightweight plugin choices.

Results

• Improved User Engagement: Visitors spent more time exploring detailed reviews and comparisons.

• Increased Affiliate Conversions: Clear CTAs and bonus callouts led to more outbound clicks and conversions.

• Better Search Visibility: Ranking improvements for several “best bookmaker” and “betting site reviews” keywords.

• Scalable Content System: Admins can easily add or edit bookmakers, bonuses, and guides without touching code.

Conclusion

Nezakey.com now functions as a professional-grade betting aggregator platform, offering value to users and affiliate partners alike. Thanks to the combination of Elementor Pro, ACF, CPT UI, and Yoast SEO, the site is not only visually appealing but also optimized for performance, monetization, and future scalability.