Project Scope

I designed and developed a custom WordPress website for Prime Appliance Repair, a local appliance repair service provider, with a focus on speed, usability, and SEO performance. The goal was to build a modern, conversion-friendly platform that showcases their services, service areas, customer testimonials, and booking options—all optimized for both desktop and mobile devices.

Using Elementor Pro, Advanced Custom Fields (ACF), Custom Post Type UI (CPT UI), and Yoast SEO, the site delivers a seamless browsing experience while being fully optimized for search visibility and lead generation.

Project Goals

Professional Digital Presence:
Establish trust with homeowners through a clean, responsive, and locally-optimized website design.

Service Categorization:
Highlight a range of appliance repair services—such as refrigerator, washer, oven, and dishwasher repairs—using custom post types.

Lead Capture Optimization:
Drive inquiries via contact forms, call buttons, and clear CTAs throughout the site.

Content Flexibility:
Enable dynamic content management with ACF and CPT UI for services, reviews, FAQs, and blog posts.

SEO Readiness:
Use Yoast SEO to target local keywords and ensure on-page optimization for better rankings.

Project Approach

Initial Discovery & Strategy

I collaborated with the business owner to understand their customer base, key service offerings, and service coverage area. We identified the following key pages:

• Home

• About

• Services (custom post type)

• Reviews

• Blog

• Contact

Based on this, I mapped the user flow to ensure visitors could easily find services, get quotes, and contact the business.

Design & Development

Domain, Hosting & SSL

Set up the domain (Prime-appliance.com) on a reliable hosting platform with SSL encryption to ensure a secure and fast user experience.

Theme & Elementor Pro Customization

Used a lightweight theme compatible with Elementor Pro. I designed a clean, modern layout using Elementor, tailored to reflect trust, professionalism, and local service reliability.

Homepage Highlights

• Hero Section: Featured a strong headline, a call-to-action button (“Book a Repair Now”), and an image that resonates with home appliance repair.

• Service Previews: Dynamic service grid powered by CPT UI and ACF showing appliance types with icons and links to detailed pages.

• Trust Elements: Included customer reviews, “Why Choose Us” section, and certifications.

• CTAs: Strategically placed buttons like “Call Now,” “Book Online,” and “Check Our Services.”

Services Structure

Using Custom Post Type UI, I created a dedicated “Services” post type and customized fields via ACF for service description, pricing notes, service icons, and common issues.

Each service page included:

• Overview and typical repair problems

• Benefits of choosing Prime Appliance

• Images and FAQs specific to that appliance

• Local SEO-rich content targeting city/region names

Contact & Booking Features

• Contact Forms: Built with Elementor Forms and styled to match the site’s look and feel.

• Click-to-Call Buttons: Especially useful for mobile users.

• Google Maps Integration: Showed service coverage with pin-drop accuracy.

• WhatsApp Integration: Enabled real-time support via WhatsApp chat.

Content Management

• Blog: Created a blog section where the business can post maintenance tips, repair guides, and local service updates.

• Testimonials: Used ACF to dynamically manage client reviews across the site.

• FAQ Section: Organized common questions to reduce friction and build trust with first-time visitors.

SEO & Performance Optimization

• Installed and configured Yoast SEO with custom meta titles, descriptions, and schema markup for local business.

• Targeted long-tail keywords such as “oven repair near me” or “same-day fridge repair in [city name]”.

• Optimized all images and assets with caching and compression tools.

• Submitted the sitemap to Google Search Console for indexing.

Testing & Launch

• Ran mobile, tablet, and desktop tests to ensure responsiveness.

• Verified compatibility with major browsers.

• Completed QA checks for forms, links, and content accuracy before launching the site live.

Challenges and Solutions

Challenge: Displaying a variety of appliance services without clutter.
Solution: Implemented a CPT + ACF combo for modular content that’s easy to manage and visually consistent.

Challenge: Boosting local SEO in a competitive repair market.
Solution: Used hyperlocal SEO strategies with city-specific landing pages and metadata optimization.

Challenge: Keeping performance high with multiple media and plugins.
Solution: Leveraged lightweight tools, image compression, and script minification.

Results

• Increased Visibility: Local SEO helped Prime Appliance appear on the first page for several service-related queries.

• More Leads: Clear CTAs and mobile-friendly forms led to a noticeable rise in quote requests and phone calls.

• Easier Management: Custom fields and post types made it easy for the client to update content without needing tech help.

• Faster Performance: The website consistently scores high in page speed tests.

Conclusion

The Prime Appliance Repair website is now a fully functional, search-optimized platform that balances usability, visual clarity, and lead generation. With Elementor Pro, ACF, CPT UI, and Yoast SEO working in harmony, the site is not only easy to manage but built to grow with the business.