Think Outside the Inbox: Email Marketing, a course offered by Google, is designed to teach participants the essentials of crafting impactful email marketing campaigns that drive engagement and achieve business goals. This course focuses on leveraging email as a powerful tool for customer communication, brand building, and driving conversions.

Key Topics Covered:

1. Understanding Email Marketing:

   • The role of email in digital marketing strategies.
   • How email marketing fits into the customer journey.

2. Crafting Effective Emails:

   • Writing compelling subject lines and email copy.
   • Designing visually appealing and mobile-friendly email layouts.

3. Email Automation and Campaigns:

   • Setting up automated workflows.
   • Personalization and segmentation to target the right audience.

4. Metrics and Analytics:

   • Measuring campaign performance with open rates, click-through rates, and conversions.
   • Using data to refine and optimize email strategies.

5. Compliance and Best Practices:

   • Understanding email regulations like GDPR and CAN-SPAM.
   • Building and maintaining a healthy subscriber list.

Who Is It For?

This course is suitable for beginners, small business owners, marketers, and professionals looking to enhance their email marketing skills. No prior experience is required, making it accessible to a wide audience.

Highlights:

• Practical exercises to build real-world email campaigns.
• Tips on integrating email marketing with other digital marketing efforts.
• Insights from Google experts and industry professionals.
• A certificate of completion to showcase your expertise.

This course equips learners with the skills needed to create and manage successful email marketing campaigns, boosting their ability to connect with customers effectively and drive business growth.